In Design for User Experience course, we were given a general problem an everyday activity for millennials, for which we as a group had to solve through creating a mobile application. Our final product is IGEVENT: Instagram Event , a new feature in Instagram.
My role of the team was User Experience Researcher. I conducted user testings, organized the findings, and contributed to implementing the changes in our user interface design.
Link to the final presentation
Adobe Illustrator ⦁ FIGMA ⦁ Sketch
Due to the development of online entertainments, millennials have less interest in going out in real life and lately, there has been a longing for such people to feel connected to their locations.
Create an application that will encourage people to go out and enjoy the multitude of events available to them based on their locations.
We noticed a lot of influencers and regular users posting different events as a post with all the information in the post’s caption or on their Instagram Stories. The optimal platform that allowed us to combine the two and introduce a solution was Instagram, as it is the most used social media app used by millennials for its excellent photo-centric user interface, creating an easy viewing/browsing experience.
We decided to create an event feature on Instagram because we decided this is an area of improvement that will solve our particular issue for millennials. Because people are already on Instagram, by providing an event feature, not only will all users will be automatically be exposed to many events around them but also Influencers and businesses will be able to easily host events for their followers through a better user experience tailored for this purpose.
To sympathize better with how different users might use this feature, we created two user personas. We took it from two different perspectives: Gregory as a browser, using the feature to discover events around him and Nikkie as a host, who hosts a lot of events and giveaways for her over million followers.
Basic wireframe sketches showing the two key features user flows: Browse and Hosting. Annotations added for micro interactions and better understand for user testing.
Usability Testing | Findings
Using interactive prototype, we conducted usability testings to find what needs to be improved. Our group made a list of questions and recorded users’ performance as they followed through the prototype. Following are some of the findings from the usability testing.
link to the full usability test data log
browse: Final screens
link to the interactive prototype