This is a freelance project for The Vine, an education consulting firm. I redefined the brand, conceptualized and redesigned the responsive interface with the content that the academy’s principal provided.
Client: The Vine
Adobe Illustrator ⦁ Sketch App
Typography | Web/Mobile
I set a typography system in respect to pixels for when the design is translated to html. With this organized system, the website is easier to read and grasp important information.
I started off from the academy’s preexisting website and analyzed which categories to combine and what sub-menus to add for better organization and easier navigation. With a more clean layout, I added space for graphic icons to produce a more welcoming website.
To reflect the academy’s direction and wants on the website, I constantly talked with the principal. Since the principal wished to put emphasis on the college consulting service of the academy, I dedicated a new menu and put together all consulting related contents.