For my final project in Design for User Experience course, I decided to tackle another project on creating a new feature in an existing platform. As a college student who has recently started living off campus, I wanted to study how I would create an application suitable for students and young adults to organize bills with their friends. Link to the final presentation
Adobe Illustrator ⦁ FIGMA ⦁ Sketch
Due to the development of online entertainments, millennials have less interest in going out in real life and lately, there has been a longing for such people to feel connected to their locations.
Create an application that will encourage people to go out and enjoy the multitude of events available to them based on their locations.
We noticed a lot of influencers and regular users posting different events as a post with all the information in the post’s caption or on their Instagram Stories. The optimal platform that allowed us to combine the two and introduce a solution was Instagram, as it is the most used social media app used by millennials for its excellent photo-centric user interface, creating an easy viewing/browsing experience.
We decided to create an event feature on Instagram because we decided this is an area of improvement that will solve our particular issue for millennials. Because people are already on Instagram, by providing an event feature, not only will all users will be automatically be exposed to many events around them but also Influencers and businesses will be able to easily host events for their followers through a better user experience tailored for this purpose.